WHY SHOULD YOU BECOME A PROFESSIONAL CAREER COACH?
The Professional Career Coach Program is designed to offer the individual training necessary to move confidently within the world as an entrepreneur. This program provides skills to understand the strengths he/she possesses internally and how to work with other professionals to enhance the workplace and world for everyone.
Module Subject Clock Hours
BIZ225 Marketing Principles and Practices 40
BIZ250 Internet Technologies for Business 40
BIZ300 Interpersonal Communication Skills 40
BIZ310 Leadership and Management 40
BIZ330 Career Coaching 40
Total Clock Hours 200
CERTIFICATE OF MASTERY: American Heritage College awards the Certificate of Mastery as a Professional Career Coach to students who successfully complete all required courses.
PROGRAM PREREQUISITES: Bachelor’s Degree or Higher
BIZ225 Marketing Principles and Practices: Study the fundamental marketing concepts at work in today’s business environment. Explore the most relevant areas of consumer marketing, including situation analysis, the development of marketing objectives and strategies, the marketing mix, research, target marketing and segmentation, product development, as well as forecasting and budgeting. Discuss marketing language, retailing, wholesaling, promotion, and advertising functions, examine their interplay and timing, and learn how they propel a business. Consider the role of the consumer, changing lifestyles, current developments in the global market, and laws that affect marketing. This course features case studies and guest speakers.
BIZ250 Internet Technologies for Business: Online technologies provide opportunities to manage businesses more cost effectively and solve business problems more efficiently. This course introduces managers to the full range of Internet technologies and their impact on business. Understand how to conduct commerce, provide content, create communities, work collaboratively, train employees, and manage workers remotely—all online. Become familiar with online security issues and learn to analyze the costs and benefits of implementing online solutions.
BIZ300 Interpersonal Communication Skills: Learn specific strategies and techniques to improve your effectiveness when communicating with others. Develop an awareness of your own communication patterns and those around you. These methods can enhance your ability to build and strengthen both professional and personal relationships. Examine how to create a rapport with anyone, gain trust quickly, apply key nonverbal communication concepts and strategies that empower others to make decisions on their own, and achieve a peak mental and emotional state.
BIZ310 Leadership and Management: Managers who excel are not only skilled at managing others; they are also exceptional leaders. Examine the difference between management and leadership skills and learn to recognize which to use in different situations. In this interactive seminar, participants compare and contrast management and leadership, examine five fundamental practices of exemplary leadership, and discover a natural approach to leadership that works for them. Develop a personal action plan based on your strengths, and explore techniques to develop leadership skills in others. Benefit from a combination of lectures, learning assessment exercises, small-group interaction, and case studies.
BIZ330 Career Coaching: A Professional Career Coach is an educated professional that uses his/her experiences and knowledge to provide an advancement pathway for students, educators, businesses, and job seekers globally. In this course, participants will learn the importance of sharing his/her knowledge and/or experience that he/she is passionate about sharing with others. Participants will learn how to teach others to develop connections with other intelligent and experienced persons that he/she is willing to promote for the sake of employment. Finally, he/she will be given guidance and support to leverage the understanding that learning and knowledge is meant for everyone’s benefit and how to support clients based on this new knowledge.