Business Management: Hospitality & Tourism
Hospitality & Tourism Business Management prepares students for management positions in one of the largest and fastest-growing economic sectors worldwide. Combining study with industry-specific business classes, students gain in-depth knowledge in the areas of hospitality finance, sales and marketing, revenue management, special event planning. Discover the building blocks of organizational excellence. By exploring the best business practices , you will discover how a service excellence culture results in engaged employees and customers. You will be guided through Platinum Standards. You will also learn onboarding and empowerment,  process that lead to legendary service, sustainable success, and customer loyalty. Intended Audience
  •  Customer Service Manager, Call Center Manager, Customer Experience Manager, Human Resources Manager, who directly manage the service professionals with first-hand customer interaction.
  • Managers and Senior Managers directly responsible for the coaching and career development of the professionals providing the customer experience.
  • All leaders such as a Chief Executive Officer, Vice President of Human Resources, Chief Operating Officer, Chief Marketing Officer, Director of Finance, or various Directors & Mangers.
Learning Overview
  • Utilizing The Platinum  Standards to create a culture which fosters engagement and excellence.
  • Exceptional Customer Service systems behind the smiles” and how these processes support consistently exceptional service.
  • Discovering how your level of engagement drives both employee and customer engagement.
  • Learning how  psychology of service creates empowerment, and what empowerment can do for your organization.
Distinctive Topics The certificate in business management with emphasis in “Hospitality & Tourism” at American Heritage College gives you the skills and training necessary to take your career to the next level and be ready to lunch or improve your business.
  • The Certificate is designed to offer the individual training necessary to advance confidently in a business environment. This course provides, marketing and management skills and business techniques required to get jobs ranging from Sales or Business Manager, Business Management Coordinator or Sales & Marketing professionals.
  • We teach you learn the importance of a confident attitude when interacting with customers. Develop active listening skills to uncover customer needs and head off challenges. Find out how to establish credibility, and communicate your value by focusing on customer-centric solutions.
  • Class immerses students in the marketing application of traditional   as well as social media and other newly emerging media channels. Course covers the planning and integration of social media into marketing plans. Students will learn to set objectives, develop social marketing plans, integrate social media into overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media.

Certificate Of Completion

American Heritage College awards The Certificate in Business Management with emphasis in Hospitality & Tourism to students who successfully complete the

Program Prerequisites

This program require a bachelor degree and 3 year of related work experience or associate degree and 5 year related work experience.
International students should pass an English as a Second Language proficiency exam prior to be accepted by American Heritage College.

Course Description

  • The Magic of Smiles”: One cannot extend legendary service without having robust systems and processes in place. You will hear about the hiring process and how you onboard talent and reward and recognize you team member.
  • Employee and Customer Engagement: The foundation of driving customer engagement is having engaged employees. You will be introduced to the three levels of employee engagement and shown techniques that will enable you to personalize your service and create emotional connections.
  • The Importance of Empowerment: Empowering your employees is an imperative component of legendary service. You will learn about  how these reduce problem resolution costs and create consistently exceptional service.
  • Marketing Principles and Practices: Study the fundamental marketing concepts at work in today’s business environment. Explore the most relevant areas of consumer marketing, including situation analysis, the development of marketing objectives and strategies, the marketing mix, research, target marketing and segmentation, product development, as well as forecasting and budgeting. Discuss marketing language, retailing, wholesaling, promotion, and advertising functions, examine their interplay and timing, and learn how they propel a business. Consider the role of the consumer, changing lifestyles, current developments in the global market, and laws that affect marketing. This course features case studies and guest speakers.
  • Fundamentals of Corporate Finance: Learn to analyze methods of financing using internal and external funds. This introduction to corporate finance emphasizes the use of long-term debt, preferred stock, common stock, and convertibles in the financial structure of a corporation. Topics include financial management, corporate growth, business failures, return on investment, risk leverage, the time value of money, dividend policy, debt policy, and leasing.
  • Internet Technologies for Business: Online technologies provide opportunities to manage businesses more cost effectively and solve business problems more efficiently. This course introduces managers to the full range of Internet technologies and their impact on business. Understand how to conduct commerce, provide content, create communities, work collaboratively, train employees, and manage workers remotely—all online. Become familiar with online security issues and learn to analyze the costs and benefits of implementing online solutions.

Johan Carlo Baltic says: .."highly recommend American Heritage College's custom program to fine tune your chances of employment.