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American Heritage College

Business Management in Sales & Marketing

The marketing world is dynamic with ever-changing trends, technology, and tactics. That’s why it’s critical that your career education stay up with new developments in the industry. The last thing you want is for your efforts on success fall behind while your competitors stay ahead of the curve.


Through Business Management and Sales and Marketing Certification, you will glean important information involved in promoting and selling goods and services and attracting the customer base. In sum, marketing encourages prospects and bridges relationship with potential customers through a variation of strategies; marketing develops the relationship between a large customer base and the products and services the business sells. After marketing has generated the leads, it is up to the sales department to close them.


A sales and marketing business management certificate prepares you to work in the market-facing side of business, reaching customers, consumers, and the public.In addition, business management is the act of allocating resources to accomplish desired goals and objectives efficiently and effectively; it comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.


This course introduces the professional to thought provoking, critical thinking and analysis conversations of the fundamentals of making a great team. In addition, a business’s work culture is the “why we do what we do” that keeps the business community engaged and invested in the company they share values, beliefs, and visions with moving forward.

This course provides, marketing and management skills and business techniques required to get jobs ranging from Sales or Business Manager, Business Management Coordinator or Sales & Marketing professionals. We teach you learn the importance of a confident attitude when interacting with customers. Develop active listening skills to uncover customer needs and head off challenges. Find out how to establish credibility, and communicate your value by focusing on customer-centric solutions. Class immerses students in the marketing application of traditional as well as social media and other newly emerging media channels. Students will learn to set objectives, develop social marketing plans, integrate social media into overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media.

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